Long Tail

Chris Anderson 이 2004년 10월 Wired에 기고한 [http]The Long Tail라는 기사에서 제시한 마케팅 개념.

The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. -- [http]Long Tail FAQ

LongTail.jpg

from http://longtail.typepad.com/.shared/image.html?/photos/uncategorized/rawtail.jpg

The phrase The Long Tail (as a proper noun with capitalized letters) was first coined by Chris Anderson in a 2004 article in Wired magazine to describe certain business and economic models such as Amazon.com or Netflix. The term long tail is also generally used in statistics, often applied in relation to wealth distributions or vocabulary use. -- WikiPedia:Long_tail

  • [http]Chris Anderson's The Long Tail blog

  • 80-20RuleParetoPrincipleLongTail 에 비해서 앞의 20%에 주목한다. -- JongYeob 2006-03-02 15:09:36

    LongTail 은 80-20 Rule 이 확인되는 Network Theory 와 달리 NetworkEffect 라고 볼 수 있다.

    YellowTail 과 무관하다. :) -- JongYeob 2006-02-24 15:18:39
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